Elly is currently a Director of Marketing Analytics at Expedia Group, focusing primarily on marketing channel optimisation analytics, whilst also having responsibility for data strategy and enablement. Her passion in her current role is finding synergies across our various marketing channels Expedia Group uses to advertise our travel products to customers at one of the largest Online Travel Agencies (OTAs) in the world. Since joining Expedia Group in 2019, Elly has sought to align and simplify our current ways of working to ensure Expedia Group can use our marketing budget as effectively as possible. She has worked extensively to improve self-service access to our data, empowering as many users as possible to see a common view of our performance and drive improved decision-making as a result.

Originally interested in an academic career as a Medical Physicist, Elly has had a long-standing interest in ensuring that technical advancements through data and engineering can be applied in interesting and useful ways to real-life problems. Following on from her PhD, Elly joined Tesco initially as an Analyst in 2016 and built a team of data scientists and analysts specialising in forecasting demand for items on promotion across the UK, Ireland, Central Europe and Malaysia.

Elly has an MSci in Natural Sciences (Experimental and Theoretical Physics) and a PhD in Combined PET/MRI Preclinical Imaging, both from the University of Cambridge.

Ultimately, Elly believes having as diverse a group as possible, armed with accurate data, leads to the best outcomes and has encouraged Expedia Group analytics functions to widen their recruitment base to encourage more apprenticeships and entry level roles outside of our graduate program to open these opportunities up to a wider base.

Outside work, Elly loves hiking and exploring exciting new places with her husband and young son, who is a huge fan of trees and trying new foods - you are never too young to fall in love with travel!