Jaap Zuiderveld is NVIDIA’s Vice President for Consumer, Enterprise, Automotive and Embedded businesses across Europe, Middle East and Africa.

Jaap has more than 20 years of experience in the IT and telecommunications industry. Prior to joining NVIDIA, he led the global direct sales force at Colt Technology Services in London. Previously he served as Chief Operations Officer and Managing Director for Europe at ACN, and before that as Chief Executive Officer for Europe at Active 24.

Currently based in the UK, he has worked in Germany, Norway and the Netherlands. Jaap is a Dutch national and alumnus of Erasmus University in Rotterdam, where he graduated with a Master's in economics in 1989.

Away from the office, Jaap is an avid Formula 1 fan and sailing enthusiast who has been known to race sail boats competitively.