Voice 2 Voice Ltd

Good communication is a fundamental of business in 2011, which may explain why Staffordshire-based telecoms reseller Voice 2 Voice Ltd is thriving.

The company works with businesses to design and implement complete telecoms solutions including everything from the PSTN connectivity, structured cabling, handsets and management software. Voice 2 Voice concentrates on designing voice solutions for multiple site organisations, and works with public and private sector clients to create bespoke solutions that will support their business.

The company employs both office and field based staff who work all over the UK, explains Warren Stroud, managing director and founder of Voice 2 Voice. "The technology we deliver and support requires an initial visit to a customer's premises, after which the customer has full access to our support staff through our online support suite making Voice 2 Voice an extension of that customers business." he says. "We have customers right across the UK and even support customers who have sites as far as Manila, in the Philippines."

During 2011, Voice 2 Voice won an industry award recognising it as 'Best Reseller' after delivering a new call centre application for a multi-site customer, which was a real highlight, and helps Voice 2 Voice differentiate itself in a competitive industry. "Our business started with no customers and we worked very hard to look after our early clients. We still have that philosophy, even now when we service more than 40,000 seats" says Stroud.

The business has been completely funded by the savings of the company founders, and Stroud expects turnover to double in 2012, and double again in 2013, through organic growth. Much of this new business comes from a shift in the way businesses are buying telecoms services, Stroud adds. "We're seeing a shift towards operational expense rather than capital expense. People want licensing models and services similar to cloud applications, and phone systems are moving away from being a big box in the corner."

What this means for companies like Voice 2 Voice is that while margins on hardware solutions are falling, demand for managed and hosted services is increasing, and companies able to meet this demand are experiencing significant growth as a result. "If you can combine that with good customer retention, then you can experience continued growth even in a tough climate" says Stroud.