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Mobile Interactive Group (MIG)

  • Sector: Software
  • CEO: Barry Houlihan
  • Website: www.migcan.com
  • Year founded: 2004
  • Country: London, UK
  • Five-year revenue growth: 26,885%
  • CAGR: 405%

Founded in 2004, UK-based Mobile Interactive Group (MIG) is a leading global integrated mobile and digital communications company.

MIG has pioneered a uniquely integrated service platform within its market, uniting mobile advertising, marketing, design, interactivity, billing and m-commerce solutions, messaging, application development and internet. This model has enabled it to amass an enviable client list comprising some of the world's best known blue-chip companies.

"We've put a lot of emphasis on running a common thread through each of the companies to unify the group and provide focus," says Barry Houlihan, CEO and Founder. "This applies to planning, working across accounts, and the execution of strategies and services."

Houlihan also attributes MIG's success to its continued investment in technology and focus on people leadership. "Internal communications must be frequent and effective to ensure everyone understands their role and the ambitions of the business," he explains. "I'm a firm believer in spending time with all my colleagues to nurture their input in the business - you cannot build a great company without a shared focus."

Looking ahead, MIG is focused on international expansion despite the economic uncertainty. "This market could stay flat for some time. My advice is to be relevant in what you do and be very focused on customer service," he adds. "In a challenging market, helping your clients to grow and generate revenue will distinguish you from your competitors."