About the research

This is the ninth annual edition of research commissioned by Deloitte's Media & Entertainment practice.

Focusing on four generations of respondents, the survey provides a 'reality check' on how consumers between the ages of 16 and 75 are interacting with media, entertainment, and information, and what their preferences might be in the future.

The survey was carried out by an independent research firm (IPSOS Mori) during March 2015, using an online methodology with 2,000 consumers in the UK.

We regard changes of five per cent or more as statistically relevant and where possible have referred to time series data from previous surveys.

Several companies have helped us design the survey and discussed the initial results with us. We also referred to the results of other Deloitte research programmes in the media, telecoms, technology and retail markets.

This year we also extended our approach to interview 16-18 year old students in focus groups at St. Mary Magdalene Academy in Islington, London and City of London Freemen's School, Surrey.

For further information about this research, please contact:

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