This is the fifth annual edition of research commissioned by Deloitte focused on attitudes and usage of mobile technologies and devices. The UK data cut is part of Deloitte’s Global Mobile Consumer Survey, a multi-country study of mobile phone users around the world. The 2015 study comprises of 49,000 respondents across 30 countries and six continents.
Data cited in this report are based on a nationally representative sample of 4,000 UK consumers aged 18-75. The sample follows a country specific quota on age, gender, region, working status and socio-economic status. Fieldwork took place May to June 2015 and was carried out online by Ipsos MORI, an independent research firm, based on a question set provided by Deloitte.
This brief report provides a snapshot of some of the insights that the survey has revealed. Additional analyses such as: 4G adoption and usage, smartphone purchasing channel, reasons for joining/leaving mobile operators, attitudes towards triple/quad play, usage of tablets, and usage of communication services such as IM SMS and social networks are available upon request.
Results for other countries are also available upon request.
For further information about this research, please contact: mobileconsumer@deloitte.co.uk
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