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Chart

Smartphone purchasing channel (2016-18)

Q. How did you purchase your current smartphone? You said you purchased your current smartphone online / in-store, which of the following best describes where you purchased it from?

  • Weighted base (2016/2017/2018): All smartphone owners aged 18-75 who have bought/received a new/used phone (2,865/3,382/3,480)
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Source: UK edition, Deloitte Global Mobile Consumer Survey, May-Jun 2016, May-Jun 2017, Jun 2018

  • Note: Online includes ‘I purchased it online and had it delivered” and “I purchased it online and picked it up in-store”; Other include “It was provided by my employer”, “I leased it” and “Other”

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