Dr Iain Brown is the Head of Data Science for SAS Northern Europe and an Adjunct Professor of Marketing Data Science at the University of Southampton, renowned for his extensive expertise in AI and machine learning across various sectors. He is the author of "Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers," which consolidates his deep knowledge in leveraging data science for marketing effectiveness. An accomplished speaker and leader, Dr Brown continues to shape the future of data-driven strategies and innovation in data science education and application.

Iain's session:

• Unlocking industry value: AI and data survey insights for Financial Services leaders with SAS