Michael Markovich joined Sony’s sports executive team in April 2022 as Chief Commercial Officer overseeing commercial growth and sport partnerships for Hawk-Eye, KinaTrax, Pulselive, Beyond Sports, STATSports while liaising with the broader Sony ecosystem. Michael brings +20 years of strategy and sports experience to Sony and is particularly focused on evolving Sony’s long-standing sport relationships into strategic partnerships that transform the way fans engage and consume sport. Michael spent his prior 10 years at the NFL driving strategy for ticketing and gameday experience across the 32 Member Clubs and leading the NFL’s International Media business, including all direct-to-consumer and digital offerings.

Michael's session:

• Lab 1: The transformation of sport through fan engagement