Image of Nick Blackburn. Speaker at Experience Transformation 2025

Nick Blackburn

Regional Vice President Sales for UKI, IBM Apptio

With extensive experience cultivated at Apptio, including strategic account management for key clients in the Financial Services sector, Nick possesses a profound understanding of the strategic imperative of IT Financial Management (ITFM) and FinOps. His expertise is rooted in optimising technology investments for maximum business value and competitive advantage

Nick is a leading expert in operationalising financial governance, implementing advanced cost allocation methodologies, and optimising IT spend at a granular level across complex, hybrid landscapes. At IBM Apptio, he drives initiatives to champion agile funding models, lean budgeting, and value stream funding to ensure investments are directly linked to strategic outcomes and deliver measurable ROI, particularly for CIOs navigating the financial complexities of AI adoption.

Nick empowers organisations to establish robust cost transparency and accountability, mitigate unseen costs, and transform their tech spend into a strategic asset. His work provides a practical framework for data-driven decision-making, ensuring that AI and other digital initiatives deliver tangible business impact and avoid becoming costly experiments.

Nick's session: