Stephen Yeo has more than 35 years experience in B2B technology marketing. Currently working as Global Channel Marketing Director for SAS, his previous experience includes European Marketing Director of Panasonic B2B, UK Marketing Director at Dell Corporation and International Marketing Director at Wyse Technology, the world leader in thin clients.

He is a global thought leader in the field of applying new technology to Marketing to deliver better business results, a transformed customer experience and improved business efficiency. Stephen has won multiple awards including Marketo’s 2017 Global Marketing Executive of the Year Award, and the 2004 CRM Business Leader of the Year Award. He is a Fellow of The Chartered Institute of Marketing.

Stephen has a Master of Business Administration and Master of Business Informatics from Rotterdam School of Management, Erasmus University, The Netherlands where he graduated Cum Laude. He attended university at the UK’s University of Manchester Institute of Science and Technology, achieving a Bachelor of Science and Bachelor of Engineering in Engineering Manufacture and Management.

Stephen's sessions

• Unlocking industry value: AI and data survey insights for Financial Services leaders with SAS
  
• Lab 4: From chaos to confidence: Mastering AI governance for real impact with SAS