Ahmed was appointed CEO of Vodafone UK in February 2021, and prior to this was the Vodafone Group’s Chief Commercial Operations and Strategy Officer since October 2018, following holding the role of CEO of the Group’s Europe Cluster, which comprises Albania, Czech Republic, Greece, Ireland, Hungary, Malta, Portugal and Romania.

Ahmed held the position of CEO, Vodafone Egypt from July 2014 to September 2016. He joined Vodafone Egypt in 1999 and held a variety of roles including Customer Care Director and Consumer Business Unit Director. Previously he was the Group Commercial Management Director for the Africa Middle East and Asia Pacific region and has held a number of senior roles within Vodafone’s Group Commercial functions.

Ahmed graduated from Cairo University with an Honours Degree in Systems and Biomedical Engineering and also holds an MBA and Management Diploma from Henley Management College, UK.