Andria has 30 years’ experience in marketing and technology, focusing on re-energising brands through consumer engagement and digital innovation. She has recently been appointed to spearhead Allwyn’s UK operations, reinvigorating the National Lottery to deliver more to Good Causes. Andria is committed to improving the environmental and social impact of organisations she is connected to, and there are few that have a bigger societal impact than the National Lottery in the UK, delivering c.£30m weekly to Good Causes.

Prior to Allwyn, Andria was CEO of Tag EMEA and led the transformation of the independent, global marketing production partner for brands and agencies. Andria spent the previous six years as CEO of Centaur Media PLC which she evolved into a business intelligence, data and event group primarily focused on the legal and marketing sectors. Prior to Centaur, Andria spent four years as CEO for EMI Music UK & Ireland and has held senior roles at Bauer Media and the BBC.

In April 2025 Andria was appointed as President of the Advertising Association.