After a successful strategy career in UK media, Claire Enders founded Enders Analysis in 1997. Today, Enders Analysis is the leading TMT research company in the UK, analysing and forecasting the creative industries, especially the video ecology and economy, and digital exploitation models, including the largest global tech companies and innovations. Our focus is on the main actors and technologies in the evolution of B2C consumption. Enders Analysis provides this research, analysis and associated specialist expertise on major markets (USA, UK, France, Italy, Germany). Over 160 companies, and all relevant regulators and industry trade bodies subscribe to our research.

The team of 30 is led by economists and financial, business and systems' analysts. The company is a leading authority in its sectors, frequently quoted in the Financial Times, Economist, the BBC and other quality media. It sometimes works on highly specialised expert projects, for instance as expert witnesses in very large-scale and historic proceedings, such as the setting of digital copyrights in music, due diligence or in devising solutions to commercial issues.

Enders Analysis has or currently supports a wide range of charities in the UK - numbering 140 plus - with which Claire is actively involved, including the NSPCC, and devises ingenious solutions for their problems with other corporate partners. For instance, she organised and lead a media and fundraising plan that saved the London Zoological Society during the pandemic.

Her main current focus is Multibanks, an anti-waste Commonwealth Initiative begun by Gordon Brown. Claire works closely with her family’s Trust, the Northwood Trust, as a co-funder and fundraiser, on this and other social welfare projects in Scotland, where the company is domiciled and she is resident.

Over two decades, Claire was profoundly involved in developing and financing the V&A Design Museum in Dundee which opened in 2018. A Freeman of the City Guild of Entrepreneurs, Claire is on the Advisory Board of Glyndebourne, former Trustee of the NSPCC, Glyndebourne and the Natural History Museum Development Trust. Claire is a graduate of Yale and of the London Business School.

In 2016 Claire was made a Fellow of the Royal Television Society for her significant contribution to television.

In June 2024 Claire was awarded the Commander of the Order of the British Empire (CBE) for services to Media in His Majesty the King’s Birthday Honours List.