David is co-founder and CEO of both ScienceMagic.Inc and ScienceMagic.Studios. ScienceMagic.Inc is a strategic and creative company that connects brands and talent to their communities by combining the power of strategic science, creative magic and digital experience. With offices in London and NYC, it lists clients such as Tiffany, Google, Allbirds and Canada Goose. SM.S is a digital asset venture studio backed by Brevan Howard, Liberty City Ventures and Coinbase Ventures that advises and implements the creation of digital assets and web3 economies for brands, talent, and their communities.

Previously, as CEO of Guardian Media Group, David was responsible for the remarkable commercial transformation of the business resulting in The Guardian going from a forecast loss of $100m in 2015 to its first operating profit for 25 years in 2019. The three-year strategy has been described as one of the most significant media turnarounds in recent history and has laid the foundation for how quality journalism could be funded around the world. In addition, he was Co-founder and Chairman of GMG Ventures, a $50m fund making early-stage investments in innovative businesses in the media technology sector.

David is Chairman of The British Fashion Council and a voting member of BAFTA. He was voted media leader of the year in 2019 and regularly speaks on leadership at the London Business School.