Appointed to the Board in November 2024, Rufus has extensive strategic and operational experience gained in senior roles in the media sector.

Rufus joined from ITV where he was Managing Director of Streaming, Interactive and Data, a member of ITV’s Executive Committee, and played a key role in the acceleration of ITV’s digital transformation. He was responsible for the strategic development and successful launch of ITVX and led the interactive business and the group-wide data strategy. Over a 13-year career with ITV, Rufus previously held the position of Chief Marketing Officer where he ran all Direct-to-Consumer activities and led the brand transformation of ITV, as well as the marketing launch of BritBox. He also served as Group Marketing and Research Director.

Prior to joining ITV, Rufus spent nine years at Channel 4 rising to the position of Controller of Marketing, during which time the business launched E4 and the channels’ first streaming service, 4OD.

Rufus is a trustee of the STV Children’s Appeal and Chair of the London Wildlife Trust.