The UK data cut is part of Deloitte’s Global Mobile Consumer Survey, a multi-country study of mobile phone users around the world. The 2017 study comprises approximately 53,000 respondents across 33 countries and six continents.
Data cited in this report are based on a nationally representative sample of 4,150 UK consumers aged 16-75. The sample follows a country specific quota on age, gender, region and socio-economic status. Fieldwork took place during May to June 2017 and was carried out online by Ipsos MORI, an independent research firm, based on a question set provided by Deloitte.
This brief report provides a snapshot of some of the insights that the survey has revealed. Additional analyses such as: ownership of IoT devices smartphone usage for online and in-store payments, smartphone purchase channel, reasons for joining/leaving mobile operators, attitudes towards triple/quad play, usage forms of communication such as IM, SMS and social networks, attitudes towards data security and refurbished phones are available upon request.
Results for other countries are also available on request.
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