Type of video viewed on mobile at least once a week
Q. Which activities do you do on your mobile phone?
Note1: In 2016, the question was ‘Please state which, if any, you ever use your phone to do, which you use at once a week and which you use at least once a day.’
Note2: The percentage for 2016 ‘Watch short videos’ is obtained by adding respondents who ‘Watch short videos’ and/or ‘Watch videos that play automatically on my social network’
Weighted base (2016/2017): All smartphone owners aged 18-75 years (3,251/3,393)
Source: UK edition, Deloitte Global Mobile Consumer Survey, May-Jun 2016, May-Jun 2017