Activities performed on a smartphone at least once a day (2017-18)
Q. Below is a list of activities that you may do on your mobile phone. Please state how often, if at all, you do any of these?
Weighted base (2017/2018): All phone owners aged 16-75 years (3,931/3,939)
Source: UK edition, Deloitte Global Mobile Consumer Survey, May-Jun 2017, Jun 2018
Note: Only those options present in both years have been compared; Purchase a product online was titled ‘make an online purchase of a product’ in 2017 and purchase a service online was titled ‘make an online purchase of a service’