Laurence S. Geller CBE, having returned to UK after 40 years in the USA, is Founder, Chairman and Chief Executive of Loveday and Co, the UK’s pioneer and leading high-end dementia care residential facilities. Mr. Geller has led multi-national corporations in the hospitality industry, most recently as Founder, President and Chief Executive Officer of Strategic Hotels & Resorts (NYSE: BEE), a company he founded in 1997, Chancellor of University of West London which houses the London Geller College of Hospitality and Tourism and where he founded the Geller Institute of Ageing and Memory, Founder and Chairman of Love Of The Game charity, Ministerial Advisor for Concussion In Sport, Chairman of the International Churchill Society and a Trustee of RUSI. He has written over 100 published articles on Hospitality and Tourism, written two critically acclaimed novels about the hotel industry and has run 22 marathons.