Naomi Heaton, MA Hons (Oxon) is founder and Chief Executive of The Other House, a new lifestyle hospitality brand in prime central London from The Portfolio Club. Established in December 2019, this is a joint venture between London Central Portfolio Ltd ("LCP"), leading real estate investment advisory and APG, the largest pension provider in the Netherlands which manages approximately €587 billion in pension assets on behalf of its pension fund clients. Since its creation, the venture has acquired three assets, the Harrington Hall in South Kensington, the Wellington Block in Covent Garden and a third site in Belgravia. South Kensington opened in July 2022, Covent Garden will open in 2024, with Belgravia to follow in 2025. The Other House will blur the lines between hotels, serviced apartments and the Private Rented Sector to create a new sector of ‘Residents’ Clubs’ in the accommodation space. Residents are able to book from a day to a year (or more) and there will be real emphasis on place making. Whilst the initial focus will be on prime central London, the venture will expand globally, catering for the aspirational business and leisure traveller Naomi is also Chairman of the LCP Group. She founded LCP in 1990, exclusively to represent investors in the private rented sector in Prime Central London. It offers an all-encompassing service including property search and acquisition, refurbishment and design, letting and rental management, based on sophisticated financial modelling. She has also launched a number of funds investing in this asset class. Her unparalleled experience in the sector and entrepreneurial vision led Naomi to observe the rapidly changing requirements of the millennial generation in terms of place making, lifestyle, and the use of technology in the accommodation sector and the need for a sea change in how this is approached. Previously Chief Executive of the LCP Group, she appointed Andrew Weir, ex head of Foxtons, to this position in 2020 so she could concentrate on the development and launch of The Other House. After graduating from Oxford University, Naomi entered advertising becoming a main Board Director at Saatchi & Saatchi and Young & Rubicam, advising blue chip, multi-nationals. She writes frequently in the national press and is regularly invited by the BBC and Sky News to comment on property related matters. Naomi has been elected one of Citywealth’s Top 50 CEOs and is represented in the Spear’s 500 and Tatler’s Advisory. About The Other House: The Other House is a new lifestyle brand of Residents Clubs redefining the hospitality market. Effortlessly combining home comforts and apartment-style living with hotel services, residents can stay for a day or a year - think hotel meets private club. It is cool, intriguing, bold and committed to sustainability - rather like its residents - and with everything available on The Other House app, it is their other house for as long as they are in town. Launched in 2019, The Other House is a joint venture partnership between London Central Portfolio (LCP), leading real estate investment advisory in Prime Central London and APG, the largest pension provider in the Netherlands. Now open in South Kensington, with Covent Garden and Belgravia to follow, further openings are planned in central London and internationally. Find out more at www.otherhouse.com.