Aegon: revolutionising the retirement market

When companies have a vision for a revolutionary product, Deloitte Digital has the imagination and skills to help them bring it to fruition. After analysing the increasingly poor position of the UK population’s readiness for retirement, Aegon had the inspiration to create a direct, digital channel to improve the experience and make it easier for customers to prepare and plan for retirement. Retiready will bring retirement planning into the daily lives of customers, enabling them to truly understand and actively manage their retirement position through a fully digital experience. The solution allows users to purchase and manage their Retiready Pension and ISA, and gives them the information and control they need to make sure they are on track for retirement when they want, from where they want.

Deloitte Digital was asked to help design, build and implement a technical solution that would allow Aegon to realise this vision and connect directly with its customers. We created a fully responsive site that is user friendly, highly visual and gives customers transparency and visibility of their finances. An integrated Customer Relationship Management (CRM) and insightful web analytics allows Aegon to understand and react quickly to customer behaviour on the site.

“The Deloitte team really were superb and not only do I stand by the quote that we couldn't have done it without them, we would have struggled to get started without them.”

Stephen Crosbie, Innovation Architect at Aegon UK on our work with their Retiready product.

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