Nielsen leads LocationEdge within AI & Data in Deloitte Consulting. LocationEdge simplifies the complex and unlock the power of data for your business. Combine signals, science, and decisions to accelerate your next chapter. He has over 20 years experience creating solutions powered by real-world data, comprehensive data science techniques and intelligent technology to help organisations create value in all commercial questions relating to market intelligence. He has led successful programmes supporting the expansion, performance optimisation and growth of businesses with a focus on estate strategy in omni-channel world and is passionate about the impact geospatial and advanced analytics can have for his clients.