Peter helps clients to use data and analytics to make better operational decisions. His work covers building their in-house AI/Analytics capabilities, developing and running analytics on their behalf, and study-type engagements to recommend operational improvements (through employing advanced data analytics). Although having started out in the most data-intensive parts of the Public Sector, since joining Deloitte Peter has focused primarily on all forms of Consumer Businesses. Peter is also working with other Deloitte member firms to help extend their local Retail Analytics capabilities.