Véronique Van Vlasselaer is the Analytics and AI lead for South, West and East Europe at SAS, and a true data science enthusiast. In her job, she passionately helps companies to envision and prepare for an AI-driven future, embrace the power of data science to support intelligent decisioning, and discover the real value in their data. Before she joined SAS, she graduated as Doctor in Business Economics at the KU Leuven (Belgium) with the department of Information Management and Decision Sciences. She is co-author of Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques.

Artificial Intelligence and Analytics are re-shaping the world we live in. From life partner choices to political campaign management, sport performance optimisation and of course business decisions, AI is weaving into more and more aspects of society, businesses and personal lives. In this innovation race, data is the “new black”, data science is emerging as a new profession, and ethics is becoming the new frontier of technology.