Back to the story
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Surely collaboration is the answer. It won’t be plain sailing, as currently 46% of scaleups express drawbacks in collaborating with big business. They fear losing control of their identity.

There is a strong perception that collaborating with big business is hard work. 46% of our community expressed drawbacks of collaborating with a corporate. These included not knowing how a corporate could help them, the desire to retain control of their identity and product, as well as seeing corporates as competitors. There was also a frustration from the scaleup community that many large businesses expect them to adhere to onerous, expensive and often duplicative processes before they are able to begin working together, particularly regarding security and contract negotiation.

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