Dr. Anastasis Liveretos is the Head of Digital Hub Operations for Egypt at Coca-Cola HBC, where he leads the company's strategic digital delivery hub serving a broad international footprint. With more than 30 years of experience spanning finance, technology, digital transformation and shared services across Greece, Ireland, Cyprus, Russia, Bulgaria and Egypt, he has held a series of senior leadership roles within Coca-Cola HBC.

Dr. Liveretos holds a PhD in Computer and Information Sciences from the Technical University of Sofia and is also a university lecturer. Passionate about innovation, continuous learning and talent development, he is dedicated to building high-performing digital organisations and advancing the role of technology in business transformation.