Gabriel combines deep expertise in SAM, FinOps and AI Tokenomics to help organisations maximise value from their technology investments. By linking software, cloud and AI consumption with financial accountability and business outcomes, he enables data-driven executive decision-making.

Drawing on a strong background in finance, IT and process transformation, he bridges the gap between technical complexity and strategic business value - turning technology consumption into measurable results and informed management action - or, as he likes to put it, turning millions of 0s and 1s into management decisions that matter.