Juan Carlos Parada is Chief Global Business Services Officer at Unilever, leading one of the world's most ambitious transformations in the industry. Guided by the principle of perform today, transform for tomorrow, he is redefining how GBS creates business value: reimagining end-to-end processes, designing intelligent operating models, evolving global hubs into AI-powered capability centres, and deploying agentic technologies to reduce complexity, unlock capacity, and accelerate enterprise growth.

Throughout his career at Procter & Gamble and Unilever, Juan Carlos has been at the forefront of large-scale business transformation. He previously led Unilever's Global Customer Operations, pioneering an industry-leading model that embedded digital technologies and AI deep into end-to-end value chain operations at global scale. Across multiple executive leadership roles, he has consistently delivered operational excellence, accelerated digital transformation, and developed high-performing global teams. Today, he is helping shape the next generation of Global Business Services: intelligent, agentic, and positioned as a strategic engine for enterprise growth.