Kata Barariu is Head of Shared Services (Finance, HR & Data) at Coca‑Cola HBC, leading 700+ colleagues serving 22 countries across Europe and Africa. With 20+ years’ experience in finance, shared services and SAP, Kata combines human‑centred leadership with practical AI, from chatbots and computer vision to intelligent forecasting, to drive efficiency and strategic value. Recognised among Bulgaria’s Top 100 Women in Business.