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Taru Karppi

Director, Digital Enablement and Master Data Management, UPM

Taru Karppi is a Senior Director at UPM global functions, and a transformation leader with over 20 years of experience driving business and digital transformation at scale. She operates at the intersection of business and technology, helping to rethink end-to-end processes and how the organisation should operate in a digital era.

Her work combines process and service excellence, data-driven decision-making, and digitalisation to unlock performance and agility. At UPM, she leads cross-functional transformation initiatives, shaping future-proof operations and enabling more adaptive, insight-led ways of working.